We're all familiar with eBays auctions and Buy-It-Now options but eBay have recently introduced a new feature which takes them a step further away from being purely an auction site.

Called Want It Now, this feature allows you to create a listing for an item your searching for. Whether it's a hard to find record or a limited edition vehicle, want it now is currently free to use & will offer you exposure to the whole of the eBay audience.

In common with a normal eBay listing, your required to pick an eBay category, choose a title for your post and enter a description.

For sellers, this gives you an opportunity to offer exactly what buyers are searching for. Sellers are encouraged only to respond to posts, when they already have an active ebay listing or shop inventory matching the exact item posted. When, as a seller you respond to a want it now post you'll quickly and easily be targeting the precise audience for your item.

Once a seller responds, eBay sends an email to the poster with a link to the active listing on eBay. From this point on, it's up to the buyer to either bid on the item or use the buy it now option if this is available.

Overall, Want It Now seems like an ideal feature for buyers to locate items while eBay sellers can increase their performance by using Want It Now to find more custom. As increased usage of this feature occurs, this could become a very powerful feature of eBay.